![]() Always remember that the “letter” part of the word “lettermark” is the most important. ![]() The more alterations you put a letter through, the harder it is to read. However, avoid overloading your lettermark with too many bells and whistles. Try different combinations of techniques to create something unique and new.Even if you don’t end up using a font, just seeing the different variations can open you up to ideas. Try your ligature out in a bunch of different font combinations to get a better understanding of how the letters can visually connect. Two letters that might have no easy points of connection may have an easier time connecting if you change your font. If your ligature ends up looking like something totally alien, find a way to break it up so your audience understands. Hybrid letters sometimes end up looking nothing like either of the letters they’re made from. The point of a ligature is to have individual letters that are connected while still maintaining their individuality. Be careful about creating a “new” letter when you’re combining two similar looking letters.In these cases, try breaking up the kerned look by adding serifs, creating a pattern, or using colors to differentiate between the two letters. Sometimes your ligatures will look like a font that is too tightly kerned, not letters that were connected deliberately.Our professional logo services will take the pressure off and make the logo design process as simple as possible. If you’re struggling to remember what a ligature or a crossbar is, it might be time to call in the cavalry.You may want to add spaces or other elements that help each individual letter to stand out on its own, even when the logo is monochromatic.Ī few tips for creating your lettermark logo The only problem with this technique is that logos often need to be shown in just one color (when they’re printed in black-and-white, for example). You can sometimes bring out that “hidden” letter by using a different color to accentuate it. A letter P, for instance, is really just a line with a small letter D at the top. Sometimes one letter hides the outline of another letter within its shape. Image Credit: Toramichan Variations in color You can choose between making each letter a different color to emphasis one over the other, or simply make both letters the same color to create one solid lettermark. ![]() One of the easiest ways to create logos with letters is to find two characters which can share the same stroke line-most likely a vertical stroke. But if your letters are too plain-looking, they’ll fail to make a visual impact on the audience.įortunately, we’ve rounded up our favorite techniques for creating two-letter logos to help you out. Make your letter-based logos (commonly called lettermarks or ligatures) look too much like conventional “pictures,” and they lose their ability to communicate a direct message. Though it has unique advantages compared to other logo design styles, using a combination of typography as a visual component can be a tough tightrope to walk, especially when you want it to represent your entire brand. But it also makes them very tricky to work with. This makes them especially popular when it comes to the look of a company’s logo just a couple letters can convey a world of meaning. They deliver a direct message to the reader, but they’re also visual elements that can vary in color, shape and personality. ![]() They’re the building blocks of our entire system of written communication, but when you get right down to it, they’re really just pictures.
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